Back in the days, most marketing was actually about brand marketing. But at some point, brand marketing has created a brand issue for itself.
What is positioning, and why is it so important? In this episode of the Sales & Marketing Talk Show, Peep Laja, founder of CXL & Wynter will share his thoughts on the theme.
In this episode, we discuss with Mark the following themes: why should companies invest in building communities? What have been the biggest challenges & learnings from building Drift insiders?
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![[Webinar] The role of brand in B2B SaaS growth](https://www.advanceb2b.com/hubfs/01-Website%202024/Webinar%20images/EN/Webinar-the-role-of-brand-in-b2b-saas-growth-1200x800.jpg)
![[Interview] Positioning with Peep Laja, founder of CXL & Wynter](https://www.advanceb2b.com/hubfs/01-Website%202024/Webinar%20images/EN/Interview-positioning-with-peep-laja-1200x800.jpg)
![[Interview] Community & content with Mark Kilens, VP of content & community at Drift](https://www.advanceb2b.com/hubfs/01-Website%202024/Webinar%20images/EN/Interview-community-and-content-with-mark-kilens-1200x800.jpg)