[Interview] Product Led Growth with Bill Macaitis, Ex CMO @ Salesforce, Slack & Zendesk

Bill is a Growth Advisor and Ex CMO of Salesforce, Zendesk & Slack. In this episode, we discuss with Bill about Product Led Growth.

• What is it, after all?
• Why should companies invest in Product Led Growth?
• Slack is a very common example of Product Led Growth. What were the biggest learnings while building PLG there?
• Do we need salespeople anymore?
• How to get started with PLG?

PS. After watching the recording, we recommend you take a look at this blog post: Data — the true foundation of growth marketing in B2B SaaS!