Mónika (Advertising Strategist and Advertising Competence Lead at Advance B2B) and I (Head of Marketing at Advance B2B) hosted a webinar to explain how they promoted this webinar.
I kept saying, "It's so cool, it's like Inception!" but I've also never seen the movie.
Table of contents
- Our marketing plan and vision for Advertising
- The role webinars play in this plan and the purpose of this very webinar
- The Genesis of this project, the challenge and risks associated
- The plan for this webinar and how we executed it
- The results (good and bad!)
- Lessons learned from this experience
- Next steps and nurturing plans