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[Webinar] How did we promote this very webinar?

Mónika (Advertising Strategist and Advertising Competence Lead at Advance B2B) and I (Head of Marketing at Advance B2B) hosted a webinar to explain how they promoted this webinar.

I kept saying, "It's so cool, it's like Inception!" but I've also never seen the movie.

Table of contents

  • Our marketing plan and vision for Advertising
  • The role webinars play in this plan and the purpose of this very webinar
  • The Genesis of this project, the challenge and risks associated
  • The plan for this webinar and how we executed it
  • The results (good and bad!)
  • Lessons learned from this experience 
  • Next steps and nurturing plans

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