“We want more leads!”
(But do you, really?)
No. You don’t need more leads.
We understand where you’re coming from. Hell, we’ve all been there! Your marketing operations are expected to feed your sales pipeline; therefore, you need leads.
After all, generating more leads surely means that marketing will be able to support business growth, right? Right!?
As counterintuitive as it may sound, not really.
How we got +250% in ICP trial starts for Toggl
“Advance B2B helped us clarify our ICP. As a result, we were also able to clarify our positioning and redefine our messaging. That has given us a solid foundation to explore different things further in all the marketing channels that we’ll be using from now on!”
Jitesh Patil
SEO & Content Specialist, Toggl
Generate demand, not leads
Generating demand beats generating leads. Every time.
The difference may sound trivial to non-expert ears, but there’s a fundamental difference between the two:
- Generating leads is about numbers. In fact, many marketing partners like to evaluate the success of their actions by reporting only on lead counts. We don’t like it. And this is not how we do it.
- Demand generation is not just about capturing leads. It’s about creating interest in your products or services. It involves nurturing prospects through various stages of the buyer's journey, ensuring they are well-informed and genuinely interested in what you offer.
Lead generation is a marketing tactic of the past; it worked for a while, and it quickly showed its limits, as mentioned above. The world is evolving and so should the way we do marketing.
To make a long story short, the answer to your problem is simple: say no to BS marketing.
How we achieved over 100% growth in revenue for Virta
When it comes to digital marketing—like SEO, SEA, content marketing, web development, and Hubspot knowledge—Advance B2B brings the expertise that we’re lacking. They also bring a fresh pair of eyes and ideas from outside of our industry. I especially appreciate our communication and the sprint agile model way of working. As a client, I feel very taken care of."
Markus Linden
Head of Digital Marketing, Virta
How we supported Shortcut in their growth journey
"Advance B2B has been an invaluable resource in our growth journey. They really spent time learning about our target audience and our specific growth needs, assembled a great team that filled the skill gaps of my in-house team, and consistently delivered high-quality work week after week.
I have been impressed with the level of professionalism and the sense of true partnership the Advance B2B team brought, and my in-house team has learned many best practices from the AB2B team."
Rudan Zhang
VP of Marketing, Shortcut
