"When releasing product and saying what it solves, you've missed a whole part of the PR, marketing and sales funnel."
Karla Jo Helms
Anti-PR Chief Strategist @JOTO PR Disruptors™
PR is one of those things that all B2B tech companies want, but if we’re being honest, too few get it right (or invest in it, to begin with).
In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR, and founder of JOTO PR Disruptors.
The episode, in short
- The meaning of Anti-PR (and what’s wrong with traditional PR)
- The latest PR playbook one should follow
- How should B2B professionals prioritize their PR efforts
- How to get on journalists' or market influencers’ radar
- How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust?
- Common mistakes B2B companies make with PR, and how to avoid them?
- As well as a few more well-guarded secrets from Karla Jo.
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Links to check out
- Follow Karla Jo on LinkedIn: https://www.linkedin.com/in/karlajohelms/
- Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
- Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/
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