Strategy, Content, Brand, Leadership, Tactics

The messaging gap: How UX, psychology & AI can help, with Chris Silvestri

"People don't just read words. They need to unpack their meaning."

Chris Silvestri
Founder @Conversion Alchemy

Messaging defines your brand.

At the core, it highlights what differentiates you from competitors and communicates the value you create for your target audience.

Now, with the rise of AI and an increasing amount of B2B companies starting to sound the same, strong messaging is what will help your customers and prospective customers to understand your positioning, understand what makes you unique and maybe even trustworthy.

In this episode of the Growth Hub Podcast, I’m joined by Chris Silvestri, Founder of Conversion Alchemy (Chris actually goes by the ‘Conversion Alchemist’).

He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brands craft messages that resonate with their audience.

The episode, in short

Why (too) many companies need help with messaging
The importance of empathizing with customers
The unique framework Chris uses to understand one’s audience better
How to use AI in your messaging work
How often should you revisit your messaging
And a bunch of other things you’ll want to hear and bring home with you.

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