Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program.
Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic.
In this episode, Rebecca discusses:
- The value of guest posting
- How to draft a thorough and clear set of guest post guidelines
- What goes into strong guest posting editorial standards
- The story of how G2’s guest post program has evolved over time
- The results G2's guest post program has generated
She also makes a great point about the ancillary benefit of relationship building when running a guest post program.
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Links
G2 Learning Hub
G2's guest post guidelines
Never Let Me Go by Kazuo Ishiguro
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Advance B2B
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