"Everything is always on fire, but some fires are more likely to kill you."
Octave Auger knows the many challenges that SaaS marketers face. With over a decade of experience scaling B2C and B2B marketing at some of the fastest growing start-ups and scale-ups in Europe, he’s learned his fair share of lessons along the way.
Octave is currently VP of Marketing at Paddle, a SaaS platform for software companies to run and grow their business. When he joined just over two years ago, he was the first hire in the marketing team. Paddle has been called “The best kept secret in Europe” and it’s also the fastest growing software company in the UK.
In this episode we get a peek inside their business to figure out what they did and what we can learn from Paddle. We go from marketing strategy and building a minimum viable brand all the way to customer acquisition tactics and demand gen initiatives. We also hear about the role ice cream played in Paddle’s journey to becoming the fastest growing software company in the UK.
This episode covers:
Stay tuned to the end of the episode where Octave takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.
And let us know what you think by tweeting to us @SaaSGrowthHub
Enjoy the show!
---
Links:
Paddle >> paddle.com/
Start With Why >> www.goodreads.com/book/show/7108725-start-with-why
---
Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward