The brand affinity playbook: How to build a brand people love with Kristen Bryant, Brand at Wistia

Written by Edward Ford | Nov 20, 2019 2:15:14 PM

Have you ever listened to a business podcast in the shower?

If you have, chances are that business has done a pretty good job building a brand people love. And to compete in today’s overcrowded B2B SaaS market, that's exactly what you need to do. But how can you create a brand people actually care about and feel personally connected to?

To answer this question, we spoke with Kristen Bryant who works in partnerships, production, and brand marketing at Wistia. In this episode we explore the brand affinity marketing playbook as we cover the following topics:

Why B2B SaaS companies need to get serious about building a strong brand
The 4-step Brand Affinity Marketing Playbook
Why the future of B2B content marketing is episodic, binge-worthy shows like you’d find on Netflix or HBO
Why Wistia started a marketing talk show called Brandwagon
How to create a brand people love and have affinity for

(But seriously, let us know if you’ve listened to The Growth Hub Podcast in the shower.)

Stay tuned to the end of the episode where Kristen takes on our fast five challenge and shares her best piece of advice for fellow SaaS marketers.

And let us know what you think by tweeting to us @SaaSGrowthHub

Enjoy the show!

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Links

Wistia >> wistia.com/

Brandwagon >> wistia.com/series/brandwagon

The Brand Affinity Marketing Playbook >> wistia.com/about/brand-affinity-marketing

Year of Yes by Shonda Rhimes >> www.goodreads.com/book/show/29540318-year-of-yes

The Wistia Blog >> wistia.com/learn

digitalmarketer.com >> www.digitalmarketer.com/