Setting goals and measuring performance with John Bonini, Director of Marketing at Databox

Written by Edward Ford | Jun 26, 2018 5:05:11 AM

John Bonini is Director of Marketing at Databox and by the end of this episode you’ll know how to set goals, track KPIs and measure the performance of your marketing.

With so much data available to us as marketers, that's often siloed across multiple tools, it’s easy to get overwhelmed with where to start, and in this episode John discusses:

How to simplify everything to focus on tracking the right numbers to improve performance
The evolution of data in marketing and how marketers can overcome the challenges of siloed data and follow progress in real time
What data you should be reporting to various levels of the organisation whether that’s the board, the C-level, or marketing teams
How the Databox marketing team sets goals and tracks KPIs as a way to measure and improve performance

Stay tuned to the end of the episode where John takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.

And let us know what you think by tweeting to us @SaaSGrowthHub

Enjoy the show!

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Links:

Databox >> databox.com

Ground Up Podcast >> on SoundCloud

Influence >> on Amazon

Positioning >> on Amazon

Basecamp >> basecamp.com

First Round Review >> firstround.com/review

Wistia Blog >> wistia.com/blog