What does an effective B2B SaaS website look like, and how can you measure its success?
Jaleh Rezaei is CEO & Co-Founder at Mutiny, a YC-backed platform that helps B2B companies personalize their website and turn it into their number one growth channel. Prior to founding Mutiny, Jaleh spent six years at VMWare in product marketing, then joined Gusto to lead their marketing team.
In this episode, Jaleh and Edward explore how to optimize your SaaS website for conversion, growth, and sales.
Jaleh shares:
- The components of a highly effective SaaS website
- The people and processes needed for rapid and effective website experimentation
- How to improve the conversion rate of your website
- Strategies, tactics, and case studies from real life that have helped various companies create effective SaaS websites
Stay tuned to the end of the episode where Jaleh takes on our fast five challenge and shares her best piece of advice for fellow SaaS marketers.
And let us know what you think by tweeting to us @SaaSGrowthHub
Enjoy the show!
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Links:
Mutiny >> www.mutinyhq.com/
Thinking Fast & Slow >> www.goodreads.com/book/show/114683…ng-fast-and-slow
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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
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