Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us.
A bit of context
Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us.
We sat down with her to talk about growth strategies, including the following:
- What is a growth strategy, and why create one?
- How should different-stage companies address their growth strategy?
- Who in a company should be involved in creating the growth strategy?
- How to get buy-in from everyone in your organization?
- What are mistakes companies make when creating their growth strategies?
- How it works over at Twilio
Happy listening!
Visit Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub
Follow Reeta on Twitter >> https://twitter.com/rhtoivanen
Visit Segment >> https://segment.com/
Follow Katrina on Twitter >> https://twitter.com/katchmesocial
Book recommendation:
Memos from the Chairman >> https://www.goodreads.com/book/show/1069335.Memos_from_the_Chairman
Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits
Artificial Intelligence Basics >> https://www.goodreads.com/book/show/52362494-artificial-intelligence-basics
- Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
- Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/