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How to not fail your sales & marketing sync, with Joel Gaudeul

"Marketing does sales enablement with product marketing, we organize events, we organize meetings, we do campaigns, we create content, and all of that has a lot of value. But you will see that your sales team will keep on asking for more and more and more. Because they don't see the big picture."

Joel Gaudeul

Founder, Ramp Up Consulting

 

 

In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment.

Joel had quite a lot to say - and he took the gloves off, no-bullshit-style.

"I am not going to be popular by saying that (...) but you need to work, to make it work".

 

Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention, France Digitale, and Alma, and he's worn the hats of brand manager, product marketer, CMO, COO, and CRO.

 

The episode, in short

 

  • How did wearing so many executive hats change the way he does marketing?
  • What metrics should sales, marketing, CS, and product follow together?
  • Joel's routine to ensure that alignment efforts stick
  • Go-to tools to make it happen

 

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