Entering the US market without a local team, with Kathryn Strachan

"It’s always true that you need to invest in your marketing before you invest in your sales. If you invest in your marketing, the sales will come."

Kathryn Strachan

Founder @Copyhouse

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team.

The episode, in short

• CopyHouse’s GTM playbook,
• How to enter a country without a dedicated team,
• Whether marketing or sales should come first
• How they had to rework messages that resonated in the UK, but not in the US.

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Links to check out 

• Follow Kathryn on LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
• Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
  
• Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/

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