"It’s always true that you need to invest in your marketing before you invest in your sales. If you invest in your marketing, the sales will come."
Kathryn Strachan
Founder @Copyhouse
In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team.
The episode, in short
- CopyHouse’s GTM playbook,
- How to enter a country without a dedicated team,
- Whether marketing or sales should come first
- How they had to rework messages that resonated in the UK, but not in the US.
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Links to check out
- Follow Kathryn on LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
- Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
- Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/
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