Engineering as Marketing: What, how, DOs & and DON’Ts, with Jean Bonnenfant

"Tool-based marketing shouldn't feel like marketing. It should bring value and place you next in line when your prospects or customers need to solve a problem."

Jean Bonnenfant

Head of Growth @Trezy

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy.

Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.

The episode, in short

• Jean gives a thorough definition of what Engineering as Marketing is
• shares his experience with this practice,
• shares advice to limit the number of unqualified leads free stuff usually generates,
• and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools.

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Links to check out 

• Follow Jean on LinkedIn: https://www.linkedin.com/in/growth-hacking-speaker/
• Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
  
• Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/