Communities can be quite powerful for brands.
They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.
Now, communities are far from easy to build.
To explore the topic, we invited Alex Theuma, founder of SaaStock, a successful community helping SaaS founders and their teams connect via expert conferences worldwide.
“Since the first ever SaaStock, we had 700 attendees from 34 different countries, including, India, Australia, Brazil ... and I was crazy - People are flying over from Australia to Dublin for this event! It showed that people are building SaaS from anywhere. And if a valuable event is happening where people can get together with their peers and learn from those that are a few steps ahead, people will travel 13,000 kilometers or more.”
— Alex Theuma, Founder of SaaStock
In this episode, we cover:
So, is community building just a nice to have, or should SaaS B2B companies really try to benefit from it? Answer in episode 102 of the SaaS Growth Hub Podcast, with Alex Theuma, founder of SaaStock.
The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.
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