Strategy, Growth, Brand, Leadership

Building a thriving online community: SaaStock's Journey

Communities can be quite powerful for brands.

They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.

Now, communities are far from easy to build.

To explore the topic, we invited Alex Theuma, founder of SaaStock, a successful community helping SaaS founders and their teams connect via expert conferences worldwide.

It started with 700 attendees from 34 countries

“Since the first ever SaaStock, we had 700 attendees from 34 different countries, including, India, Australia, Brazil ... and I was crazy - People are flying over from Australia to Dublin for this event! It showed that people are building SaaS from anywhere. And if a valuable event is happening where people can get together with their peers and learn from those that are a few steps ahead, people will travel 13,000 kilometers or more.”

— Alex Theuma, Founder of SaaStock

In this episode, we cover:

The origins of SaaStock
How to start a community
How to keep your audience engaged to grow the community
The KPIs of community building
More advice for aspiring community builders
And, as per usual, the Fast Five.

So, is community building just a nice to have, or should SaaS B2B companies really try to benefit from it? Answer in episode 102 of the SaaS Growth Hub Podcast, with Alex Theuma, founder of SaaStock.