“I think it's really important to talk about strategy because that's where marketing starts. I don't think you can do marketing without understanding what the company strategy is, (...) What got you from 5 to 10M ARR isn’t going to get you from 50 to 100M ARR. It requires strong leadership and a clear vision of where you're going as a company.”
— Edward Ford, Demand Generation Director at Supermetrics
Is there a secret formula to successfully grow a B2B SaaS company? 🪄
For episode 100 of the SaaS Growth Hub Podcast, we got the historic host, Edward Ford, back on the show!
After Joining Supermetrics as employee #32 — and marketer #4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.
In this exceptional episode with Edward, we cover:
- Who should be driving growth?
- What's the next stage at Supermetrics?
- A full-funnel brand test Supermetrics ran (and what they learned from it)
- Where is 'marketing data' going?
- The alternatives to the traditional attribution models
- Is there a go-to funnel for B2B SaaS companies?
- Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics.
Links
- Contact Advance B2B >> https://www.advanceb2b.com/contact
- Visit Supermetrics >> https://supermetrics.com/
Interesting reads
- Your step-by-step guide to better B2B SaaS customer research.
- Collecting and utilizing first-party data will force companies to rethink their data strategies
- B2B marketing strategies get eaten by internal misalignment issues
- SaaS Positioning: Everything for Everybody vs. Something for Somebody
- Screw It, Let's Do It, from Richard Branson
Special mention
- SaaS Company Edward loves >> Metadata