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Marketing & Advertising Services

B2B Content strategy & SEO

Go beyond publishing search engine-optimized blog posts

Hamina
ONEiO
Sevendos
Reaktor
Salesforce
Siili-2
Cloud2
Visma Enterprise
WithSecure
Payhawk
QT Group
QPR
Happy Signals
Growberry
Cubicasa
Toggl Plan
Virta
Strategyzer-2
Kemppi
Gapps
Heeros
Vapaus
HR Datahub
Shortcut
Howspace
Shared Contacts for Gmail
Calqulate
Mediamaisteri
RecRight
TalentAdore
Costa Commerce
Castellum

Plan and produce content that supports your business

Content has been a marketing buzzword for a while

As a result, most B2B tech companies use it to grow their brand awareness, regularly publish blogs, and maintain a minimum presence on social media.

However, few companies create strategic content to support their business growth and goals — generate demand, increase revenue, or support retention.

This is what we do.

We don’t believe in short-term solutions and aren’t a B2B content marketing agency. We are the strategic marketing partner that will help you build the foundations for successful content marketing operations now and in the many years to come.

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Customer testimonial

“Working with Advance B2B was fast, efficient, and effective. They delivered high-quality content and helped us scale our content marketing efforts."

Edward Ford
Marketing Director, Supermetrics

Edward Ford

No strategy means no goals, action plans, or way to measure your efforts.

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Our approach to strategic content marketing

Good content is 100% aligned with your marketing strategy and overall company objectives. Anything outside of that is garbage.

#1 - Synchronize with your marketing strategy

It all starts with a clear understanding of your marketing strategy. The idea is simple; align your future content efforts with it and set goals that support your business. This means getting a clear picture of the following:

  • Your value proposition
  • Your brand positioning and messaging
  • Your Ideal Customer Profile (ICP)

#2 - Run a content audit and build a plan

We then proceed to learn more about your previous content operations. How have you run the show, and how did it perform? This means: 

  • Talking to your content team (if any) to understand the HOWs and WHYs of your content mix
  • Auditing your content to get a snapshot of its performance, identify potential shortcomings, and share insights to serve as the foundation for future content operations.
  • Producing a content plan based on what we have learned, including a content framework that makes sense for you, relevant keywords to chase, content themes, and formats.

Our Content Audit work.

#3 - Find and maintain your brand personality

Strong brands are consistent. We ensure that your content operations align with and carry your brand on every single channel you tackle, whether on your: 

  • Webpages
  • Blog posts
  • Ad campaigns
  • Social media platforms
  • Slide decks
  • Etc.

Our Brand & Identity work

#4 - Distribute and amplify your content

Sorry to say, but you’re likely no Apple or Oreo. Unless you have die-hard fans monitoring your every move, if you don’t distribute your content, no one will. Not only do we ensure that the content we plan and produce with you is optimized for search engines, but we also plan and share processes with you to ensure that your content lives on once it’s live. We ensure your content reaches your audience with: 

  • Constant search engine optimization (SEO)
  • Organic social distribution plan
  • Targeted advertising campaigns
  • Tailored email marketing campaigns
  • And convey best practices for receiving quality backlinks

#5 - Data-driven content marketing

Plans change, and nothing is set in stone. We are data-driven, and everything we do is backed by data, not intuition. As such, our experienced content marketers are able to make the right calls and recommendations as your offering, audience maturity, and the reality of your market evolve.

  • We build HubSpot reports to cover the impact of content on your entire funnel
  • We don’t do one-shots. We always revisit content we previously posted to optimize it for your audience and search engines.
  • We’ll update your strategic content plan on the go.

Our Data & Analytics work.

Strategic content marketing should tell you what to do, when to do it, and how to do it.

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How we helped Salesforce Finland grow blog traffic by 354%

"We have grown not just our blog results but also the level of the content we produce. What always amazes me is our team's ability to adapt to changing situations and find a way around possible problems. I believe that anything is possible with this partnership."

Krista Kavonius
Marketing Lead Finland, Salesforce

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Expert blog

Build a B2B SaaS content marketing strategy for YOUR brand

Read the blog

Run your content operations from HubSpot

We are a HubSpot Diamond partner and know the platform inside and out. This means we’ll be there with you every step of the way to ensure you get the best out of HubSpot. Now, using HubSpot as your CMS (Content Management System) means you:

  • Can plan and manage your content operations from one platform.
  • Get access to advanced analytics to measure and understand the full impact of your content on the entirety of your funnel, from awareness to revenue.
  • Can use Smart Content to personalize your visitors’ experiences and, therefore, create more relevant touchpoints and maximize conversions.
Our HubSpot services
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The way we work

You can count on our help, whether you’re after a long-term partnership or just a little nudge to get you started with strategic content operations.

Marketing as a Service

Looking for a strategic partner to pump up your content marketing operations and support your business growth?

Marketing Projects

Need help with a time-sensitive project? Or maybe you'd like to test the waters before going all in on a longer-term partnership?

Let's have a talk!

If you’d like to talk to us about working together, your best bet is our calendar below. Find a time that's most convenient for you and simply book it! You'll be booked with someone from our sales team.

Alternatively, you can fill out this form and we’ll hit you back with an email within the next 24 hours (unless it’s the weekend or a national holiday, in which case we might take a tad longer, you know how that goes).

* if you're interested in working for us, visit our careers page!