B2B Content strategy & SEO

Content has been a marketing buzzword for a while

As a result, most B2B tech companies use it to grow their brand awareness, regularly publish blogs, and maintain a minimum presence on social media.

However, few companies create strategic content to support their business growth and goals — generate demand, increase revenue, or support retention.

This is what we do.

We don’t believe in short-term solutions and aren’t a B2B content marketing agency. We are the strategic marketing partner that will help you build the foundations for successful content marketing operations now and in the many years to come.

Our approach to strategic content marketing

Good content is 100% aligned with your marketing strategy and overall company objectives. Anything outside of that is garbage.

#1 - Synchronize with your marketing strategy

It all starts with a clear understanding of your marketing strategy. The idea is simple; align your future content efforts with it and set goals that support your business. This means getting a clear picture of the following:

Your value proposition
Your brand positioning and messaging
Your Ideal Customer Profile (ICP)

#2 - Run a content audit and build a plan

We then proceed to learn more about your previous content operations. How have you run the show, and how did it perform? This means:

Talking to your content team (if any) to understand the HOWs and WHYs of your content mix
Auditing your content to get a snapshot of its performance, identify potential shortcomings, and share insights to serve as the foundation for future content operations.
Producing a content plan based on what we have learned, including a content framework that makes sense for you, relevant keywords to chase, content themes, and formats.

Our Content Audit work.

#3 - Find and maintain your brand personality

Strong brands are consistent. We ensure that your content operations align with and carry your brand on every single channel you tackle, whether on your:

Webpages
Blog posts
Ad campaigns
Social media platforms
Slide decks
Etc.

Our Brand & Identity work

#4 - Distribute and amplify your content

Sorry to say, but you’re likely no Apple or Oreo. Unless you have die-hard fans monitoring your every move, if you don’t distribute your content, no one will. Not only do we ensure that the content we plan and produce with you is optimized for search engines, but we also plan and share processes with you to ensure that your content lives on once it’s live. We ensure your content reaches your audience with:

Constant search engine optimization (SEO)
Organic social distribution plan
Targeted advertising campaigns
Tailored email marketing campaigns
And convey best practices for receiving quality backlinks

#5 - Data-driven content marketing

Plans change, and nothing is set in stone. We are data-driven, and everything we do is backed by data, not intuition. As such, our experienced content marketers are able to make the right calls and recommendations as your offering, audience maturity, and the reality of your market evolve.

We build HubSpot reports to cover the impact of content on your entire funnel
We don’t do one-shots. We always revisit content we previously posted to optimize it for your audience and search engines.
We’ll update your strategic content plan on the go.

Our Data & Analytics work.

Run your content operations from HubSpot

We are a HubSpot Diamond partner and know the platform inside and out. This means we’ll be there with you every step of the way to ensure you get the best out of HubSpot. Now, using HubSpot as your CMS (Content Management System) means you:

Can plan and manage your content operations from one platform.
Get access to advanced analytics to measure and understand the full impact of your content on the entirety of your funnel, from awareness to revenue.
Can use Smart Content to personalize your visitors’ experiences and, therefore, create more relevant touchpoints and maximize conversions.

Our HubSpot services

B2B Content strategy & SEO

Go beyond publishing search engine-optimized blog posts

Plan and produce content that supports your business

Content has been a marketing buzzword for a while

Customer testimonial

No strategy means no goals, action plans, or way to measure your efforts.

Our approach to strategic content marketing

#1 - Synchronize with your marketing strategy

#2 - Run a content audit and build a plan

#3 - Find and maintain your brand personality

#4 - Distribute and amplify your content

#5 - Data-driven content marketing

Strategic content marketing should tell you what to do, when to do it, and how to do it.

How we helped Salesforce Finland grow blog traffic by 354%

Expert blog

Build a B2B SaaS content marketing strategy for YOUR brand

Run your content operations from HubSpot

The way we work

Marketing as a Service

Marketing Projects

Let's have a talk!