But we have an idea
The business world has been obsessed with achieving growth at all costs for far too long.
The belief has been that focusing on increasing revenue and sales would raise the company’s value—even if it meant sacrificing profitability and customer and employee satisfaction.
This tunnel vision had its fallout – and then came the wake-up call. The pandemic, conflicts, energy crises, and inflation got the best of the VC funding boom.
Companies blinded by short-term wins and ignoring the long-term viability realized they were running on fumes.
This realization is a good thing! But what does it mean for marketing?
We'll tell you how we see it
Well, we looked into our crystal ball worked our asses off and identified trends we believe will guide the world on marketing in 2025 and beyond.
Of course, with everything changing at the speed of light in the world of B2B marketing, you could say our opinion is worth as much as the next one.
Yeah, you could say that.
Or you could join us on October 31st for a frightening after-work at our Helsinki office, in Malmi.
We’ll share our thoughts on what we think will move the marketing needle from now on while enjoying Halloween-themed treats, cocktails, and mocktails!
We also can't say that we know for sure. But...
“Even though many want to play it cool, there’s a sense of panic in B2B marketing because no one really knows what’s going to happen. Having said that, working with so many fantastic B2B companies in Finland and abroad gives us an idea of what marketers should do more of to win."
Sari Venäläinen
CEO, Advance B2B
