Evergreen guide* to building YOUR B2B marketing strategy

You’re not learning it from us; B2B marketing is tough, and you are likely elbow-fighting with strong competitors in a busy space and are having a hard time standing out of the crowd.

If what you’re after is guidance to figure it out, you’re in the right place.

Here’s why the guide covers:

Table of contents

• The Basics of a B2B Marketing Strategy
• Step 1. Analyze your current situation and challenges
• Step 2. Figure out your positioning
• Step 3. Figure out or validate your target audience
• Step 4. (re)define your value proposition and Messaging
• Step 5. Build a marketing funnel that makes sense
• Step 6. Identify your main communication channels
• Step 7. Review your marketing tools ecosystem
• Step 8. Set S.M.A.R.T goals and KPIs

Situations change. Plans change. 

And so should your marketing strategy. It doesn’t mean you need to redo the whole thing every other year, but you should be able to adjust your direction based on the reality of your market.

That includes things like: 

• New players entering the industry and eating your market shares
• Evolution(s) in your ICP (ideal customer profile)
• Evolution(s) in your offering
• Or change in your messaging.