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Tell your story with more strategy

A message map outlines the core messages you want to communicate about your brand, product, or service to your audience(s).

Download this template to define your core messages based on the: 

  • Job titles and roles in the buying process
  • Jobs-to-be-done framework
  • Funnel stage and maturity of your audience. 
  • Value your audience expects from your products or services
  • Various use cases your audience has.
  • Unique features you offer
Show me the template!
Moment of truth

“It's dangerously easy to lose your direction in a crowded space. But beyond your products or services (which anyone can copy) your voice and brand messaging are precisely what differentiate you from your competition. Use this free message map template to set the foundation for your messaging.

Clément René
Head of Marketing, Advance B2B

Clem 1-4