Higher LTV = Growth
Customer lifecycle marketing (CLM) is a framework that helps us understand how we should market to each stage of the lifecycle to maximize revenue from new and existing customers.
Customer lifecycle marketing is crucial for SaaS success because the Monthly Recurring Revenue (MRR) is the lifeline of a SaaS business, and the growth rate of the business has a huge impact on the company’s valuation.
How to do it? Get access to our guide and find out! (We'll also email you a PDF version).
Our guide is essential reading for SaaS companies targeting SMBs or MMs and useful reading for SaaS companies targeting enterprises.
About the guide
"This guide provides a comprehensive view on leveraging customer lifecycle marketing to boost customer lifetime value. It highlights the importance of negative churn, effective customer segmentation, and personalized marketing strategies to drive sustainable growth by acquiring, retaining, and monetizing customers efficiently. "
Serena Chan
Content Marketing Strategist, Advance B2B
