Marketing as a Service
We speak marketing, but we first speak business, and we are value-driven.
Step 1
Craft your marketing strategy
We live by a set of rules and processes that allow us to deliver outstanding work while sticking to the schedule. And we’re not pulling this out of thin air.
- Each business is different. That’s why we always start by getting to know your business; during what we call the strategy phase, we do a data deep dive to learn about your products and analyze your current state, run workshops with your team to get your side of the story
- We also talk to your customers to get their side of the story and figure out your ICP, and map out your biggest growth opportunities.
- We challenge your positioning to ensure you compete in the right space: if you didn’t exist, what would your customers do? What makes you special?
- The outcome is the first version of a documented playbook that will guide our collaboration going forward.
- We typically follow the Pirate Funnel (also known as AAARRR funnel) to split your entire business performance according to the customer journey to identify bottlenecks and maximize the impact of our actions. Of course, we’ll consider using another framework if it’s a better fit for your business.
Step 2
Agile marketing operations
Acting as one team isn’t just something we say; it’s what we do. We believe that full collaboration and transparency between our marketers and your teams allows for out-of-the-box and creative thinking so that the magic happens.
- Monthly sprints: Each sprint begins with a sprint planning session, where we agree on the upcoming sprint’s tasks.
- Weekly scrums: On Mondays, we hold 15-minute scrums to keep track of the sprint tasks and ensure everyone’s aware of the focus of the week.
- Weekly reports: On Fridays, we send a report of the work done during the week.
- Monthly retrospectives: We end each sprint with a retrospective, where we sit together, analyze our performance in relation to our objectives, and determine the focus for the next sprint.
Our winning growth marketing strategy for Vapaus
“The entire strategy work went really smoothly. I was surprised by how quickly things progressed and strategy materials were delivered to us. It was all done in a couple of sprints. It was quick, comprehensive, and clear.”
Lotta Vänskä
Growth Lead, Vapaus
We leave no stone unturned
Your goals, priorities, and bottlenecks
- What are your greatest growth opportunities and bottlenecks? New Business, retention, upsell, cross-sell, acquiring free trial or freemium users, lead capture, or something else?
- What your goals are and how should we prioritize them from a segment, market, product, or business perspective?
- Where do you see your company 5 to 10 years from now?
Your market situation & customers
- Who are the best customers? We always build an Ideal Customer Profile (ICP) as a foundation of our work.
- Jobs To Be Done (JTBD), i.e. use cases over buyer personas: what is the problem the best-fit customers are trying to solve with the product?
- What are the direct and indirect alternatives?
- What’s your current positioning?
Still not convinced?
Hear it from our customers!
You probably don’t care so much about us saying how great we are… And we can’t blame you.
We work with growth-seeking B2B tech companies and help them find and keep the right customers. And from the look of it, they’re quite happy about us.
