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Time to digital spring clean your martech stack! 🌱

Time to digital spring clean your martech stack! 🌱

Your martech stack should be a cornerstone of your marketing strategy. If you’re uncertain about what you have or need in your martech stack, then it’s time for a tech audit.

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What do you rely on as an anchor when the vision ahead feels murky? 🧐

What do you rely on as an anchor when the vision ahead feels murky? 🧐

Decisions can feel hard right now because the vision feels murky sometimes. But there’s always light at the end of the tunnel. Trust that your data can help you make the best decisions when you’re navigating through the pieces.

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Marketing your SaaS product as a “new category” can be an effective tactic to capture early adopters in the market... or not.

Marketing your SaaS product as a “new category” can be an effective tactic to capture early adopters in the market... or not.

We recently started seeing a lot of SaaS marketers dabbling with a new thing called the ‘let’s create a new category’ playbook to change the way they position themselves. Okay, maybe it’s not that recent but it has been gaining its own popularity in the world of SaaS. Once again, what exactly is it? ☝️

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How are your new year’s resolutions coming along? 🖖

How are your new year’s resolutions coming along? 🖖

How are your new year’s resolutions coming along? Don’t know about you, but we already broke a few, and the year just started! Anyway, this is a good time to talk about goals since that’s what New Years’ resolutions are about in the end.

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How to pivot from any uncomfortable holiday dinner topics to Growth Marketing? 🎅🏻

How to pivot from any uncomfortable holiday dinner topics to Growth Marketing? 🎅🏻

Where did this year go? Who knows. But what we do know is that we have a few good reads to share with you just before the holiday season kicks in.

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We just switched the clocks one hour back, and with that, Finland will descend into eternal darkness 🌚

We just switched the clocks one hour back, and with that, Finland will descend into eternal darkness 🌚

In this letter, we will share articles we recently read about experiments because, after all, our formula for growth marketing is: Brand x Experimentation and iteration = Growth.

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The leaves are falling faster than you can say hockey stick growth curve.

The leaves are falling faster than you can say hockey stick growth curve.

The leaves are falling faster than you can say hockey stick growth curve. Come to think of it, who can actually say that without feeling like they just hit the bull💩 generator button?

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Don't worry; this is the Advance B2B, not Gossip Girl, and we won't name any names xoxo

Don't worry; this is the Advance B2B, not Gossip Girl, and we won't name any names xoxo

Interestingly enough, the question of who owns the customers is more debated than how to create sustainable business growth. (In some companies, that is). Don't worry; this is the Advance B2B, not Gossip Girl, and we won't name any names xoxo.

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Let's be honest: nobody wants to eat a cake without flour. No matter how much we want to believe it tastes just the same.

Let's be honest: nobody wants to eat a cake without flour. No matter how much we want to believe it tastes just the same.

Hope you're doing okay. ❤️ Everyone's busy at work with the fall season kicking in, but hopefully you can also make time for learning and developing your skills at work.

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Marketing during a pandemic, Part X

Marketing during a pandemic, Part X

The extraordinary times just keep on continuing, so we guess there is still a particularly urgent demand for growth advice. Here are some tips collected from our Advancers for August.

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Ready for a marketing partner that tells it like it is? We might just be your kind of trouble.