Hi there! 👋
AI’s been the talk of the town for a long time — some people love it, some hate it. So, let’s talk about it. And as always, if you’re pressed for time, here are the main takeaways for the month:
🤖 Using AI doesn’t mean letting it do all the work for you. As an example, it’s great as a sparring partner — for ad copy.
🤖 Sure, AI can do a lot (of mundane work that can be automated). But it doesn’t replace the human mind.
🤖 AI is a trusty sidekick when content creators get hit by writer’s block. That thing is real!
To AI or not to AI?
The perception of AI as fascinating or scary often boils down to our perspective and understanding of the technology.
It can be fascinating and scary, depending on how it is used, regulated, and integrated into society. The balance between these two perspectives will largely depend on how society collectively addresses the ethical, legal, and societal challenges associated with AI.
Before we completely brush AI off the table, let's explore three compelling use cases where AI can revolutionize your content game. 😉
Use Case #1: Brainstorming and exploring more ideas and angles 🧠💡
Even the most creative content creators can get hit by writer's block from time to time.
Take it from our own experience. We asked our AI buddy, Chat GPT, to come up with 10 reasons why content marketers should use AI. And boy, did it deliver!
From improved customer targeting to real-time feedback, AI-powered tools are a goldmine of possibilities. 💪🏼💭
While AI can swoop in like a trusty sidekick and generate fresh angles for you to explore, it's important to remember that AI needs context and guidance to work properly! 🌟
Check out the discussion on AI in content marketing with Ryan Law, VP of Content at Animalz, on The Growth Hub Podcast. 👇
Use Case #2: Writing compelling short copy 🖋️💥
Now, we know many of you may shy away from ads. But we sometimes still need to whip up eye-catching ad copy. That's where AI can lend a hand.
While Chat GPT won't write ads for you, it's an incredible sparring partner to think outside the box. Together, you can create ad copy that truly stands out and drives engagement. ✨
Use Case #3: Producing social media copy that stands out ⏰📱
They say content distribution should consume 80% of your time. But truth be told, creating compelling social media copy can be a real time drain.
Again, that's where AI comes in as your trusty ally.
AI won't hand you ready-to-go deliverables (yet!), but it will provide interesting sentences and wording that you can use as a springboard.
With AI's help, your social media content will be primed to captivate and engage your audience. And you know what they say—sharing is caring! 💙
Read more 👉: Why you should use AI to produce better content
To wrap it up 🌯
Before you dive headfirst into the AI world, let's address an important point.
While AI is a fantastic time-saver and an affordable helper, it isn't (yet) a replacement for your marketers.
AI-powered content is more like compelling storytelling than cold-hard facts, and it thrives when complemented by the human touch. 😊 So, what are your thoughts about AI?
