Hi friend! 👋
Greetings from Advance's remote offices! We've got more growth tips that we're excited to share with you. This time we’ll look at growth from a few different perspectives, hopefully you’ll enjoy these reading tips. 🙏
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Growth loop is the new funnel
A “growth loop” is not something old packaged in a fancier or different way. It's a new framework for looking at how organizations operate and approach growth from a different perspective.
This classic article summarizes the most important aspects of growth loops, and why it is important for marketers to understand them: https://www.reforge.com/blog/growth-loops
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How to make data-based marketing decisions?
What does data-driven marketing really mean? What kind of data should you look at when making marketing decisions? In this article, making data-driven decisions has been successfully summarized into seven data-packed illustrations, which makes it an easy piece to read for anyone who wants to make better decisions (don’t we all?):
https://www.orbitmedia.com/blog/data-driven-marketing-decisions/
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Don't solve future problems (today)
Every new marketing channel or project usually goes through similar growth stages in an organization. To put it bluntly, the first new project is usually the responsibility of no one, but ultimately it becomes the responsibility of everyone. To keep things from getting rigid and cumbersome, it is important to identify the different stages of growth and solve the problems at the right stage.
This podcast episode is less than 15 minutes, so you can even listen to it over a coffee break: https://www.kieranflanagan.io/podcast/the-four-stages-of-growth-and-how-to-use-them/
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Book of the Month: Play Bigger
Now is definitely a good time to think differently: if teachers managed to start e-learning in a couple of days, many companies will certainly succeed in doing something they aren't quite used to doing.
One way to start a new kind of business is to create a whole new category. In practice, this means creating a product or service that responds to some completely new need, or solves a previous need in a completely new way.
This month’s book, “Play Bigger - How Pirates, Dreamers, and Innovators Create and Dominate Markets,” focuses on creating a category. ✅