Hi friend ! 👋
Before we dive into this month’s letter, here’s a question for you:
🤔 How many Mickeys are there in Disneyworld or Disneyland?
As always, if you’re pressed for time, here are the takeaways for this month:
💡 Your brand is the secret sauce that makes you, well, YOU!
💡 Your brand isn't just a part of your business. It IS your business — in every handshake, every email, and every product/service you offer.
💡 The feeling of your brand should be the same at every touchpoint. Think of your brand as a symphony and the business functions you have as different instruments. They should all be playing the same song, or it’ll end up a mess.
So, back to our question:
🤔 How many Mickeys are there in Disneyworld or Disneyland?
If you’ve been to Disneyworld/land, you’ll probably remember seeing Mickey Mouse being in multiple places at once. If you were to guess the total amount of Mickeys at Disneyworld/land, what would it be?
300? 50? 1000?
.
.
.
.
.
The answer is ONE ☝️
There are multiple Mickey Mouse PORTRAYERS at different locations. But at the end of the day, there is only ONE ☝️ Mickey Mouse at Disneyworld/land.
Here is an excerpt from the 1976 Walt Disney Entertainment Training Guide for Characters:
"You symbolize everything Walt Disney created in the past and everything he hoped for in the future. You are responsible for the unique happiness which families discover when they visit your Disney home.
"You have an amazing power for with a mere handshake and gentle hug, you can bring a smile to a care-worn face, a sparkle to a child's eye or some long-needed joy into a tired life.
"Remember while you are in costume, the reputation of Mickey Mouse and of Walt Disney Productions depends on you. This little character represents a spirit of happiness, laughter, harmony and friendship to millions of people all over the world. Undoubtedly, Mickey Mouse is the most famous of all Disney characters.
"Most important to remember is that to the children, these characters are real. The fact that there is a person in the costume should never be revealed."
When you don the outfit of Mickey Mouse, you ARE Mickey Mouse no matter where you’re stationed in Disneyworld/land.
The audience who comes in contact with you should not feel like they’re interacting with anyone else other than Mickey Mouse from Disney.
Because at the end of the day, there is only ONE ☝️ Mickey Mouse from Disney.
Let’s ask ourselves:
How does our brand show up in different functions of the company?
If we were to take the lessons learned from the above story, what would the answers to the following questions be:
💡 How does your brand present itself in customer success?
💡 How does your brand show up in sales?
💡 Does the customer/prospect feel they’re still talking to the same company despite interacting with people from different functions?
💡 Last but not least, who is responsible for your brand?
Pertaining to the last question, we’ll boldly say: A company’s brand belongs to the CEO universe.
Why? Our CEO, Sari, spoke more about it here 👇
Want to know how we do it?
Here’s an example from our customer, Costa Commerce.
📺 If you prefer to watch a webinar, we’ve got you covered too 👇
To wrap it up 🌯
Your brand matters more than anything else, and it should show up the same way across all touchpoints.
If you don’t position yourself properly, your competitors will do it for you and it won’t be in your favor. Don’t let that happen.
Keep spreading that brand magic everywhere you go! ✨
Until next time, keep being awesome! 🎩
Want a monthly dose of insights? 📩 Subscribe now and have our letters delivered straight to your inbox! 👇