Hi friend! 👋
Here is the first (but probably not the last) Growth Letter in the time of COVID-19. We all know that the world has changed – in some ways maybe irrevocably – since the last letter we wrote.
Even the word growth may seem distant to many of you right now, but the need for growth will probably soon be more significant than ever before. Regardless of the situation, or rather because of it, here we go again with growth tips from Advancers!
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Growth also in turbulent times
Reforge’s recent webinar is specifically targeted at B2B companies in uncertain times, which at the moment means pretty much all B2B companies.
Here are awesome tips from five experts at growth companies: https://app.livestorm.co/reforge-1/growth-in-turbulent-times-b2b-edition
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Not only customers, but satisfied customers
“Retention is the new conversion” - Des Traynor from Intercom shares his wisdom on this topic, and regarding customer onboarding in particular.
We highly recommend getting to know this stuff: as text, slides or video, whatever works best for you: https://www.intercom.com/blog/videos/onboard-signed-users-satisfied-users/
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Positioning in a downturn
COVID-19 changed the landscape for most companies, which also might have put their value propositions in a weird light. How should you position yourself in a sudden recession?
Positioning expert, April Dunford's tweets provide food for thought:
https://twitter.com/aprildunford/status/1242526267221725185
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How to maximize customer value?
We recently updated this blog post about SaaS Lifecycle Marketing in February, which we published as an evergreen content a couple of years ago: an in-depth look at how to increase the lifetime value at a SaaS business: https://www.advanceb2b.com/blog/saas-lifecycle-marketing
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Growth material for the sofa at home
If business growth seems a bit distant to you right now, at least the current situation offers excellent opportunities to grow as an expert! Many companies are offering free training materials which are worth taking advantage of while in isolation.
We highly recommend the following:
💎 Moz is making courses at Moz Academy free. Access the courses by logging in to your moz.com account (or sign up for free if you don’t have one). Use the code “wegotthis” at checkout to redeem your training (excludes SEO Essentials): https://academy.moz.com/
💎 Ahrefs is offering its "Blogging for Business" course for free. Value prop: "Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers." Access the course here: https://ahrefs.com/academy/blogging-for-business
💎 CXL Institute is offering their Growth Marketing Minidegree to people whose livelihoods are affected by COVID-19. Apply here: https://cxl.com/institute/career-change/
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Book of the Month - Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
Bill Campbell has mentored Google, Apple, and Intuit, among others, in their growth. In our book of the month you will find tons of leadership tips tested in Silicon Valley: https://www.amazon.com/Trillion-Dollar-Coach-Leadership-Playbook/dp/0062839268
Take care and have a nice Easter!