HubSpot for Marketing
Work with data you can trust
Making your tech work for you - not the other way around
Unlike what most non-marketers think, marketing is more than creative work. There’s nothing wrong with creative work, but it’s only a tiny part of what marketing is; showing the value of your services to the right audience through meaningful experiences and stories.
In turn, that’s only possible with a fine-tuned technology ecosystem that brings you data you can trust.
Chasing after scattered data is one of the most painful experiences for a marketer; It’s coming from everywhere, nothing’s aggregated and more often than not, numbers don’t match.
“Fuuuuuuuu&%###!”
We get it. Now, we can’t fix all marketing tools so that they show the same data at the same time. No one can.
Our commitment to our customers is to build HubSpot powerhouses for marketers so that they can work with data they can trust and focus on what they do best: good marketing.
Customer testimonial
“Advance B2B helped us migrate and unify our sales and marketing tech stack into one solution—HubSpot. They are a powerhouse HubSpot agency, that I can’t recommend enough. Not only are they absolute experts with the platform, but they have in-depth sales and marketing knowledge, especially when it comes to SaaS companies."
Audrey Agahan
Director of Marketing, EveryonePrint
Data you can trust
“I don’t know what to trust”. We’ve all been there.
In fact, this is something that comes up almost daily in our sales conversations. Getting your data in order is the first step to building solid foundations for a marketing organization, but it’s also one of the most difficult ones. We help you make better decisions, faster, by:
- Analyzing your data and analytics ecosystem
- Building an integrated tech ecosystem so that you can track what matters from one place (HubSpot)
- Giving you a way to track the impact of your work to understand what moves the needle, and to show ROI.
Streamlining your processes
We live in a world where on the one hand AIs can write entire books and, on the other, some marketers still manually download/upload data from their CRM to another system to get some understanding of what they’re doing.
Let’s put an end to the madness:
- Getting you started with tailored marketing automation processes
- Supporting your daily marketing operations (emails, segments, workflows, etc.)
- Helping you manage all your marketing processes with data
Websites and content
Oh, and we don’t only help with backstage work. We excel at building amazing HubSpot websites for our customers. We don’t only build neat and on-brand websites, we build HubSpot websites that are fully integrated within your technical ecosystem.
- Track everything that happens on your website and optimize on the go.
- Segment your audience and personalize their experience with Smart content.
- Automate redundant tasks.
- Build workflows and nurture your audience.
- Run and measure the performance of your entire content show from HubSpot.
How we increased time on site by 20% for QPR
“We were able to make significant improvements to our website that will support our new growth strategy. We finally have a website builder that’s up-to-date and easy to use! It’s not only the marketing team who’s happy about this: we’ve also gotten great feedback from other functions regarding the usability, clarity, and design of the new pages!”
Saara Bergman
Product Marketing Manager, QPR Software
Alignment with Sales
Do you know what the siloed marketing team said to the siloed sales team? NOTHING! Duh.
Joke aside, sales and marketing alignment is something all organizations struggle with. In fact, regardless of your will and how many meetings you’ll host to make it happen, it won’t happen unless your tech allows for it.
- We ensure you have a feedback loop between sales, marketing, and customer success.
- We create a relevant lead-scoring structure and lay the foundation for nurturing programs to ensure you can move the right people down the funnel.
- We produce advanced reports and dashboards so that sales, marketing, and customer success teams can work towards the same goal: revenue.
How we customized HubSpot FOR calqulate
“Advance B2B helped us master our HubSpot CRM and pimp the hell out of it with lead magnets, CRM nurturing scores, and a lead scoring system. Their professionalism and proactive help cut months off at scaling our marketing efforts and have been a notable acceleration in our growth”.
Cameron Murphy
Head of Growth, Calqulate
Spot on integrations
Are you tired of manually exporting and filtering through entire reports to transfer relevant data from one system to another? Yeah, we’ve all been there. The good news is that if you’re using HubSpot, there’s a solid chance we can end this madness for you.
Whether there’s an existing connector or not, we’ll integrate the systems you need to run your show into HubSpot.