How we promoted this very webinar

We didn’t want to do just another webinar.

We wanted to give you something you can learn from, but also something ... different. And so we took a leap of faith and went ahead with this odd idea.

Clem and Mónika will present a webinar to explain how they promoted their webinar.

Clem keeps saying “It’s so cool, it’s like Inception!” But he also hasn’t seen Inception yet.

Here’s what we'll cover:

Table of contents

• Our marketing plan and vision for Advertising
• The role webinars play in this plan and the purpose of this very webinar
• The genesis of this project, the challenge and risks associated
• The plan for this webinar and how we executed it
• The results (good, or bad!) and learnings