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Your website is a journey, not a destination.

What do we mean by that? 

It means that your visitors don’t arrive on your website and call it a day. If you are a B2B SaaS company, your website is the pathway to your sales funnel. 

A good website allows visitors to follow a clear pathway from the moment they land on your page. Depending on where they are in your customer lifecycle, each visitor typically has a clear goal in mind.

Your website should gently guide them toward that goal (hello UX and UI!). 

Read the guide
A must read

This guide should give you food for thoughts if you are thinking about renewing your website but are not sure how to go forward. It should help you design your B2B SaaS website like a pathway, not a brochure.

Clément René
Head of Marketing, Advance B2B

Clem 5-1