Which came first? Growth or tools?
Having the right tools in your marketing technology (martech) stack is an integral part of your growth plan. The correct set of tools can make your everyday work more efficient and enable you to grow your business.
As much as we want to promise you that growth will be effortless with the right tools, it’s not. It will still require continuous effort.
However, having the right tools will most certainly make your life MUCH more manageable when they are in place to facilitate your work.
At the same time, choosing the right tools can be challenging. There are so many options to choose from, and you can’t implement everything at once—certainly not all 7000+ of them.
So, where do you even begin to prioritize the tools you need?
A must read
This guide covers everything martech from the importance of martech to specific tools to consider implementing in your mix based on their potential impact on your funnel and what you try to achieve
Juho Matila
Growth Technology Lead, Advance B2B