Most GTM strategies fail; learn how not to.
This handy guide, aimed at B2B SaaS companies entering new markets, will help you create a Go-To-Market strategy for your SaaS business.
We go through:
- Validating your product-market fit
- Understanding your audience & the importance of customer research
- What approach you should take in different market positions
- Actual tips and tactics that you can use
- The pitfalls you should try to avoid
- ... and much more!
Our guide is essential reading for SaaS companies targeting SMBs or MMs and useful reading for SaaS companies targeting enterprises.
About the guide
"This guide gives B2B tech companies a structured approach to market their products effectively. It emphasizes the importance of validating product-market fit, understanding the ideal customer profile, and tailoring strategies for different market segments. A must-read!"
Wiebke Arendt
Marketing Strategist, Advance B2B
