Data & Insights
We drive our work from data, experiments, and cutting-edge technologies
How we audited the sh*t out of Siili
“Even with a very competent in-house team like ours, it would be impossible to have all that knowledge we can get from an agency.”
Valtteri Taube
Marketing & Communications Director, Siili
Data & Analytics
The B2B tech space is getting really crowded, and only data-centric organizations have a chance to make it. Data is the cornerstone of any successful B2B marketing strategy.
We’ve helped countless organizations shape their marketing operations by:
- getting their data in order,
- building advanced reports, and automating them,
- measuring what matters,
- conducting in-depth analytics audits.
Customer Research and ICP definition
Customer research is at the heart of the strategic work we deliver. We conduct qualitative customer research to understand the real value your customers receive from you and (re)define your Ideal Customer Profile (ICP).
We help you:
Acquire more of the right customers: pinpoint what resonates the most with your ideal customers, and repeat it!
Turn more users into customers: what do your ICPs value most in your products or services? How could you deliver that value sooner to increase your customer count?
Reduce customer churn: by acquiring more ideal customers — aka. Customers who truly understand the value they can get from you — your long-term churn rate should decrease.
Increase revenue: the math is simple; satisfied customers tend to stick around longer and are more likely to cross/upsell.
How we got +250% in ICP trial starts for Toggl
“Advance B2B helped us clarify our ICP. As a result, we were also able to clarify our positioning and redefine our messaging. That has given us a solid foundation to explore different things further in all the marketing channels that we’ll be using from now on!”
Jitesh Patil
SEO & Content Specialist, Toggl
