DB Schenker

This customer story covers how we help DB Schenker grow in the Nordics with more strategic content marketing operations. It also focuses on a unique sustainability research report we produced for the logistics company.

You’ll find comments from Mikaela Nordin, Communication Lead Nordics at DB Schenker, and Mari Rihti, Content Marketing Strategist at Advance B2B.

• Our collaboration with DB Schenker began in the Spring of 2020. We initially focused on the Finnish market, laying the foundation for a strategic content marketing partnership.

• A need for a stronger organic presence: DB Schenker wants to improve its rankings with high-potential keywords on search engines.

Following an initial strategic analysis, we decided to focus our efforts on identifying and securing more relevant keywords for DB Schenker.

To do this, we: 

• Clearly mapped the gaps in DB Schenker’s SEO in Finland
• Developed an SEO content strategy
• Started producing monthly content pieces to 1. secure more relevant keywords and 2. Improve the overall rankings of the domain in Finland.

The results? 

The domain ranked on roughly 1,800 keywords in Finland when we began working together back in 2020. As of January 2025, DB Schenker secured 6,000 keywords in Finland (x3.5, or +246.53% overall organic presence), including notable improvements on: 

• Page 1: with +147.71% presence
• Page 2: with +238.17% presence
• Page 3 and beyond: with +272.80% presence

After successfully increasing DB Schenker’s organic presence in Finland, the organization entrusted Advance B2B to lead the strategic content marketing efforts in the Nordics region.

Moving towards more sustainability in logistics 

DB Schenker identified e-commerce as a segment they want to target via marketing efforts in Finland and Sweden.

This focus provided a new direction for ongoing content creation, enabling more customer-centric materials and enhancing the strategic approach to content marketing.

What’s more, sustainability being a major focus for DB Schenker’s ambitious growth goals, we decided to make it the theme of our next content marketing experiment: original research targeting Swedish e-commerce companies to explore their current sustainability practices and challenges.

With so much information lying around, why bother with original research?

In an era dominated by AI-generated content, original research emerges as a unique and versatile format, offering significant opportunities to create and repurpose content to maximize value from research findings.

Additionally, original research can generate earned media and attract high-quality backlinks, further strengthening DB Schenker’s SEO performance.

The survey was designed to identify current practices and deliver actionable insights and practical recommendations for e-commerce businesses to advance their sustainability efforts.

Before launching the survey, Advance B2B conducted online research to evaluate existing e-commerce studies. 

This analysis revealed that the survey stands out for its focus on sustainability, a topic often overlooked in other studies prioritizing operational aspects of e-commerce.

Mari, Advance B2B’s expert responsible for planning and executing the study, brought experience in sustainability-related topics, ensuring that the survey questions were well-informed and relevant, and provided a holistic perspective on sustainability.

In short, we managed to: 

1. Secure more SEO juice
2. Obtain media mentions
3. Secure backlinks

To date, the report has received a couple of media mentions, and we expect it to receive more attention as it continues to be utilized in op-eds and other publications.

Note that the report is available as a non-gated PDF on DB Schenker’s website, ensuring easy access for readers. It is also actively promoted through newsletters and social media platforms.