Cloud2
Activating 40% of target accounts with strategic marketing operations
About Cloud2
In 2017, a group of forward-thinking entrepreneurs decided to shake up the cloud services game. They launched Cloud2 with a bold mission: to raise the bar for cloud services in the Nordics.
With a sharp focus on AWS, Google Cloud, and Microsoft Azure and partnerships with Cloudflare, Citrixcloud, and Druva, Cloud2 quickly became a rising star, especially in the private healthcare, energy, and finance sectors.
Their latest move? Acquiring Danish KeyCore to boost their expertise and presence in the Nordic cloud market.
Services provided
“Everything we heard about Advance in the reference call came through- agile, clear, flexible.
Your brand is very different from the competition, and that’s something we quickly grasped.”
Lotta Näveri
Head of Marketing, Cloud2
Starting point
What Cloud2 needed help with
- In the Spring of 2023, the Cloud2 team knew it needed a marketing boost to stand out in the cloudy sky.
- For a company expanding at such speed, Cloud2 needed to grow smartly and sustainably.
Why they chose Advance B2B
- Cloud2 added their plusses and minuses and landed on Advance B2B, drawn by our track record and no-bullshit customer reviews.
- Advance B2B appeared a perfect fit, both from an expertise and culture-fit perspective.
“Be prepared to be challenged in the best of ways.”
The internal battle
Cloud2's collaboration with Advance B2B began by tackling a significant issue: the internal underestimation of effective marketing.
The goal was to breathe life into the marketing function and help it graduate into a strategic pillar of the business.
This wasn't just about getting noticed; it was about integrating marketing into the very core of Cloud2's sales strategy, attracting a surge of inbound customers.
What we’ve done together so far
The road ahead is still long. However, we’ve already supported Cloud2 with both strategic development and tactical measures.
- Created a marketing strategy that supports their own
- Produced engaging webinars that were able to attract a relevant crowd
- Conducted SEO optimization
- Created product pages, landing pages, ebook, and blog posts
- Ran LinkedIn and Google advertising
Results & highlights
Through a well-structured and focused marketing strategy aligned with business goals, we were able to:
- build a strong baseline with very clear KPIs
- Activate 40% of selected target accounts
- Double the amount of marketing-generated pipeline
- Gain priceless insights into strategic planning and execution.
Note that although they were only halfway through their fiscal year at the time of the interview, the marketing targets had already been reached, and one of them had even tripled.
Looking ahead
Cloud2 is set on further growth and innovation in the Nordics, fueled by their recent acquisition.
Their partnership with Advance B2B has laid a solid foundation for ongoing success and leadership in the cloud services industry.
For companies considering teaming up with Advance B2B, Cloud2's story is a powerful example of what’s possible. Be ready to be challenged, expect significant growth, and prepare to lead.
Let's have a talk!
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