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(Re)define your ICP

We've gathered a couple of templates we use with our customers to run efficient customer research.

Filling out the form will get you 5 ready-to-use templates to get you started with your own customer research:  

  1. Internal buy-in email template to help you get the "yes" from your boss.
  2. Workshop invite email template to help you get all the right people in the ICP workshop.
  3. List of interviewees to help you organize the contact information easily.
  4. Customer outreach email template to help your salespeople reach out to the interviewees painlessly.
  5. Interview questions & summary sheet to help you uncover your ideal customers’ biggest pain points, to get unique insights and instantly swipeable copy, and to organize and analyze your findings.
Moment of truth

“Those templates are the backbone of our customer research process at Advance B2B.

Actually, we probably shouldn't give those out for free. And yet, here we are.

Clément René
Head of Marketing, Advance B2B

Clem 1-4