Brand strategy, messaging, and storytelling
Anyone can duplicate your features.
No one can steal your brand.
How we helped Costa Commerce create a brand
"I am especially happy with the way our Advance B2B team was able to extract the ideas and thinking from our heads, formalize them, and turn them into an actual brand personality & tone of voice that both now live in all the assets we have: from pitch decks to website copies."
Esamatti Vuolle
CEO & Co-founder, Costa Commerce
Building a B2B brand is 5% luck, 95% rigorous planning
Are those numbers bogus? Absolutely. But you get the idea.
Let’s make one thing clear: You can’t control everything. Hell, most factors impacting your organization are likely out of your hands. However, you can work on your brand. You and you alone have this power.
Now, we can’t do magic and Thanos our way in by snapping our fingers, but with us comes a ton of experience, rigorous planning, and outstanding execution to ramp up your entire organization. In short, we can:
- Validate your Ideal Customer Profile (ICP)
- Nail your value proposition and positioning
- Polish tone of voice, storytelling, and messaging
- Ensure consistency throughout all touchpoints
Validating your ICP*
Customers are everything.
One of our greatest strengths is giving our customers a strong(er) understanding of who their ideal customers are—and who they are not—so that they don’t end up targeting just anyone with a heartbeat. We:
Run qualitative customer research to build or refine your ICP definition.
Conduct in-depth interviews to challenge our hypotheses.
Build and adjust your overall marketing strategy based on learnings.
*Ideal customer profile.
Nailing your value proposition and positioning
Your buyers are result-driven. A strong value proposition (VP) should let your audience know what difference you make and how you can help them achieve their objectives. As such, it guides your positioning and how you want the market to perceive you. In other words, get your VP wrong, and your entire revenue stream could be affected. We help you:
- Put a pin on your ICP: who finds the most value in what you bring?
- Identify relevant competition: what would your customers do or use if not your product?
- Put your unique attributes forward: What really makes you special? And no, the answer isn’t just your product (or you’ve already lost).
- Show the real value of your product/solution: what really motivates your customers to pay for your services?
- Ensure market perception meets your brand direction: we help you figure out which market category you should compete in.
How we got +250% in ICP trial starts for Toggl
“Advance B2B helped us clarify our ICP. As a result, we were also able to clarify our positioning and redefine our messaging. That has given us a solid foundation to explore different things further in all the marketing channels that we’ll be using from now on!”
Jitesh Patil
SEO & Content Specialist, Toggl
Polishing tone of voice, storytelling, and messaging
Whatever your plans, consistency is crucial. Now, we can’t prevent your sales reps from going rogue and butchering your sales decks, but we do our very best and can:
- Produce a tone of voice guide that resonates with your brand.
- Create message maps to ensure all future external communications are on Brand throughout each and every touchpoint
- Work on copy updates in the name of consistency.
- Run workshops and training to put an emphasis on Brand
