Brand & Breakfast

Industry leaders live by their brands.

As such, your brand should be your strongest asset. It's not your products or services, it's your brand. The reason for this is quite simple:

• Given enough resources, anyone can copy (or try to) your products and/or services.
• No one can steal a strong brand identity.

Of course, you cannot control everything, and many factors impacting your organization are likely out of your hands anyway. However, you can work on your brand. You and you alone have this power.

Your brand is what makes you, YOU. Beyond your main use cases, it plays a significant role in why your customers choose you over the competition and why they stick around.

And, we like to say that 👇

There's no one-size-fits-all brand strategy out there (shocker). Only smart marketers trying to unroll what works best for their own show.

On August 27th, we'll hear from two vastly opposite multi-brand strategies:

On the one hand, Sevendos is bringing seven unique tech brands to work together under a joint group brand umbrella; Sevendos'. Jonne Heikkinen, CEO, will share the story by looking through the different lenses of brand equity and the implications of such a move for all brands involved.

On the other hand, the folks at Visma are taking the opposite direction. Juha Kuokkanen, Growth Marketing Director, will explain why they are steering away from the umbrella brand to shed more light on their House of Brands — and its consequences.