The 3C's of B2B SaaS business is Cash, CLTV, Churn. When your marketing and customer success teams work together, you can reduce churn and increase growth.
Customer research isn't as daunting as it sounds. You only need to talk to six people to gain insights and identify patterns to boost your marketing.
B2B SaaS customer research is more than buyer personas. But what is it about and how can you really shape out your ideal customer profiles? Read this blog.
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