The 3C's of B2B SaaS business is Cash, CLTV, Churn. When your marketing and customer success teams work together, you can reduce churn and increase growth.
Customer research isn't as daunting as it sounds. You only need to talk to six people to gain insights and identify patterns to boost your marketing.
Churn is the silent killer of SaaS. But which department or role should be responsible for retaining customers? We asked 8 experts to spell it out.
Discover the Power of Growth Marketing! Unleash your B2B potential with data-driven strategies. Learn the difference between growth hacking and growth marketing.
In growth marketing success is measured in customer lifetime value — and not just acquisition, that is the essence of B2B SaaS growth marketing.
What does website design entail? What is the difference between UI and UX design? What should I have for breakfast today?
What is demand generation? We asked 21 expert marketers from companies like Quuu, HubSpot, and Baremetrics to help us redefine the concept.
When it comes to hypergrowth there are 7 lessons every marketer can learn from Drift.
In this blog post we take a long look at gated content, what is it, when should you use it and when should you not use it?
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