Measurement and tracking
Track what matters. See the impact of your work.
Vanity metrics are important, but they won’t put food on your table.
Sure, it’s important to know how much traffic your web pages generate and whether or not your brand awareness is evolving positively. But are you able to say whether or not your marketing operations actually support your business goals? We give you a chance to get answers by tracking what impacts your revenue.
That includes (not only):
- Aligning your reporting with what moves the needle for your organization
- Aligning your sales and marketing reports to ensure you row in the same direction.
- Helping you understand the real impact of your content marketing operations
- Turning your advertising into more than an awareness generator and understanding how it can impact every single aspect of your funnel.
Traffic and lead counts mean nothing if they don’t support your business goals
Get your data and analytics game in order
The understanding of your business performance is only as good as your analytics setup allows. Our data analysts run in-depth investigations to highlight anything that prevents your data from flowing as it should.
We check your:
- GA4 setup
- Google Tag Manager
- Website, conduct a health check, and highlight bottlenecks
- Current KPIs and reporting, how aligned they are with your business needs, and flag bottlenecks and what should be optimized.
Enable data-driven sales & marketing collaboration
Regardless of how hard you try, sales and marketing alignment will only happen if you’re able to look at data that makes sense for both parties. Marketing needs to understand what moves leads down the funnel, and sales should be able to rely on accurate data to build a strong narrative when reaching out to mature leads.
We help you:
- Track what matters to align your marketing and sales processes and priorities
- Review your martech ecosystem and recommend integrations to create a feedback loop to improve communications between sales and marketing (sold as a separate project)
- Use data more effectively to improve the performance of your nurturing and automation workflows
Dashboards and advanced reporting
We aggregate your data and build tailored dashboards to turn your raw data into valuable insights you need to make better decisions. We provide you with:
- Tailored HubSpot dashboards so that your sales and marketing teams receive a holistic, joint view of your business and marketing performance
- KPIs tailored to your marketing strategy will allow us to understand where we need to focus next in our collaboration.
- Real-time views with data consolidated from diverse sources into one shared dashboard to quickly and easily detect any anomalies, troubleshoot potential issues, or expand from previous successful experimentations.
