B2B Marketing Strategy Audit

… nothing good happens.

One of the most common obstacles to growth is a marketing strategy that isn’t aligned with the real business objectives (yes, that happens).

This typically shows as an internal misalignment in crucial business elements:

Positioning,

Ideal Customer profiles (ICP),

Target audiences and markets,

Overall focus and goals.

And when marketing and business don’t align on the above, growth suffers.

When to audit your marketing strategy?

If you think that marketing and business don’t see eye to eye in one or more of the following areas, it is time to audit your marketing strategy.

For marketing to influence business, it must understand business. And so the first step is to align the marketing strategy with the business goals:

Goals – unclear, contradictory, or disconnected from each other
Positioning – missing or understood in different ways
Ideal customers – not defined or understood in different ways
Target audience – is either too broad or too narrow
Focus – missing or unclear (can be related to marketing priorities, company story, main messages, etc.)

Auditing the above elements of your marketing strategy will help align with your business direction and significantly increase the impact of your marketing operations on your bottom line.

Here's how the process goes

If the conclusions for each marketing strategy review project are unique, our process is universal. In the course of 2 to 4 weeks, we follow a step-by-step process:

#1 - Kickoff workshop

Kickoff workshop during which we validate the scope of the project.

#2 - Reviewing your existing strategic assets

You give us access to your existing marketing and business strategies assets and provide us with a list of experts to talk to.

#3 - Prepping surveys and interviews

We send out surveys and book company interviews.

#4 - Conducting interviews

We proceed to interviewing marketing, key stakeholders and, if needed, a couple of ICP customers.

#5 - Aggregating data

We go through the insights collected via the survey and the expert interviews and aggregate them to identify trends.

#6 - Walking you through our findings

We present our findings and share a master document—including our recommendations—with you and your team.

The Master document includes:

A summary of survey results
All relevant findings from the interviews
Our clear view of where your marketing and business align and where we found gaps and misalignment
Our recommendations on how to improve your marketing strategy and bring marketing closer to your core business

B2B marketing strategy audit

Let’s turn marketing into your business’s best friend

When marketing and business don't meet...

… nothing good happens.

Our successful growth marketing strategy for Vapaus

For marketing to influence business, it must understand business

When to audit your marketing strategy?

We believe in qualitative research

Survey

2-4 interviews with marketing

2-4 interviews with leadership

5 interviews with customers (optional)

Our growth marketing strategic work for Gapps

Here's how the process goes

#1 - Kickoff workshop

#2 - Reviewing your existing strategic assets

#3 - Prepping surveys and interviews

#4 - Conducting interviews

#5 - Aggregating data

#6 - Walking you through our findings

Why work with Advance B2B?

We are experienced

We have clear processes

We are data-driven

We have a proven track record

Who is the B2B marketing strategy audit for?

How much will this strategic audit cost?

Expert blog

B2B marketing strategies get eaten by internal misalignment issues

Let's have a talk!